Alpha Terms of Use

Last update: June 3, 2026

This mobile application is operated by TR Apparel LLC (“we,” “our,” or “us”) using a system provided by MEETALPHA SRL and MEETALPHA INC (collectively “ALPHA”).

MEETALPHA SRL Via del Tiratoio 1, 50124, Firenze (FI) ITALY VAT: 07205120483 n. REA FI-687032, mail : legal@meetalpha.it

MEETALPHA INC. 1643 Powell St, San Francisco, CA 94133, mail: legal@meetalpha.it

We provide you with a service accessible either from the web domain www.meetlapha.it or directly from the ALPHA App. The App is a connected clienteling suite designed to provide you with a new kind of tailor-made shopping experience. The App allows you to create your own always-up-to-date style profile and interact with us for tailored style requests and suggestions. With advanced functionalities, the App helps you connect and have direct and facilitated contact with your Sale Associates from The Row.

By using the App in both desktop and mobile mode, you state that you are aware of and fully accept these general terms and conditions of use and our Privacy Policy https://www.therow.com/pages/privacy-policy.

If you register through stores located in Japan, please review and agree to this Policy in addition to the above Privacy Policy prior to registration https://www.therow.com/it-it/pages/tr-japan-retail-privacy-policy.

If you do not accept them, do not proceed with the registration of your account. The following terms and conditions of use ("Terms"), together with the Privacy Policy, regulate your use of the App.

The App, as used herein, refers to the "connected clienteling" mobile application and website suite exclusively owned by ALPHA and licensed to us on a non-exclusive basis. The App provides a new type of customized shopping experience and offers a constantly updated style profile, customized style requests and suggestions. With advanced functionalities, the App helps to connect you with us by facilitating direct contact between you and our Sales Associates.

GENERAL CONDITIONS OF USE

Please carefully read these General Terms and Conditions of Use before using our App service and voluntarily giving us your personal data.

LICENCE FOR ACCESS TO THE SERVICES

All rights not expressly conferred by these Terms remain with ALPHA or its licensors. The App is a SaaS application licensed to us. MEETALPHA SRL and MEETPALPHA INC are the IT service providers.

You may not reproduce, duplicate, copy, sell, resell, visit or in any other way use for any commercial use the App or services offered thereby in whole or in part without express written consent. You may not frame or use framing techniques to misappropriate any trademark, logo, or other proprietary information (including images, text, page settings, or format) without express written consent from either ALPHA or us, as the case may be. You may not use any meta tags or any other "hidden text" using the "ALPHA" name or logo or our name or logo without ALPHA's or our express written consent, as the case may be. You may only use the services provided to you within the limits of the law. Any violation of these Terms may result in the revocation of the authorization to use the App.

SUBJECT AND DESCRIPTION OF THE PLATFORM

CLIENT PROFILE

A true 360 view. While chatting regarding our products, looks, & suggestions, your loves & dislikes aggregate automatically. Plus, you can add and access additional information like special dates, product sizes, favorite colors, etc. Love & Do More Products, looks, and suggestions that you love aggregate automatically. Dislike & Do Less Knowing what you don’t like is also integral to understanding your needs. Plus, we will always know what not to send you.

Style & Personality We love meaningful interactions! Fun Facts can help start conversations and learn more about personality and style.

Customizable Wardrobe Here we can keep track of all the items you own and have recently purchased, which helps us offer specific product suggestions.

Product Sizes. So, we don’t have to remember! The App provides quick and fun questionnaires to gather useful data about you.

Smart Reminders The App will send smart reminders to you to ensure that you complete your profile and keep our team up to date.

CHAT ROOMS

The App employs a messaging experience to keep you and your Sales Associate connected and engaged in inspiring conversations around style and products — while capturing useful insights and providing us with the right tools better serve you. With the App, you can send your Sales Associate requests for specific products or ask for help in creating a new look for an important event. Each styling request has a dedicated chat room so you and your Sales Associate can stay focused, and we can gather better insights.

GENERAL REGISTRATION

Use of the App is permitted only to those who have registered on the site/app and are obliged to comply with these conditions and all the policies contained in the registration screens. Registration involves the entry of certain personal data of the user, including but not limited to-first name, last name, email address, and telephone number. This data is required to set up the account, the remaining data you upload in addition may be useful to create a customer experience tailored to your needs. In order to complete the registration process and access the services offered, you are required to accept and subscribe to these Terms and our Privacy Policy, as well as to provide specific and appropriate consents to the processing of personal data, where required. For the purpose of the correct creation of the aforementioned registration account, as well as to allow the correct use of the App, you assume the obligation to provide his/her personal data complete, correct, and truthful and to keep them updated.

PERSONAL ACCOUNT

To create your personal account, you must proceed and successfully complete the authentication process. The App provides two-factor authentication to ensure a high degree of security. Two forms of verification are required to create the account and access the service. You have, in any case, the option of deleting your profile at any time.

In this case your data will be stored by the App and by ALPHA, as IT provider, according to the principle of minimization and only for as long as is necessary and mandatory for legal purposes. Data in the database (connections, master data, preferences) are encrypted 'at rest' and only visible after authentication by the persons in charge according to relevant privacy laws.

To learn specifically what data we and ALPHA process about you, the purposes, legal bases, and retention time, please consult our Privacy Policy https://www.therow.com/pages/privacy-policy.

YOUR OBLIGATIONS AND LIABILITIES

If you upload personal photos of yourself in the App (in your personal wardrobe or in private chat in the App), you accept that such personal data will be processed for the purposes set out in the Privacy Policy, as you are no longer the exclusive owner of all content entered. It is therefore forbidden to upload content that is illegal and contrary to national and international laws or use content protected by intellectual/industrial property laws that is in violation of the rights of the parties owning such rights. You shall use the App in good faith and diligence and shall not use the App in violation of any applicable laws. You accept and agree not to use the App in such a way as to cause, or be likely to cause, interruptions, damage or malfunctions to the App or any related services and their functionalities, or for fraudulent purposes, or in any case to commit unlawful activities, or to cause disturbance, prejudice, or apprehension.

By using the direct/private chat in the App with a Sales Associate, you are obliged to communicate in a respectful manner and not use expressions that are disparaging, defamatory or illicit in any respect.

LIABILITY LIMITATIONS

Neither we nor ALPHA assume any liability regarding the content of the data and any information entered by you in the App. Neither we nor ALPHA carry out any surveillance of the content in the App, however, if we or ALPHA become aware of any unlawful activities or information committed or entered by you in the App, we will inform the competent authorities without delay, and we will provide them with all the information necessary to identify the user in order to identify or prevent unlawful activities. In any event, neither we nor ALPHA shall be held liable for damages, of any kind, that you or third parties may suffer as a result of your incorrect use of the App.

To the fullest extent permitted by applicable law, in no event shall we or ALPHA (or our respective subsidiaries, affiliates, partners, suppliers and employees) be liable for any indirect, punitive, incidental, special, consequential or exemplary damages, including, without limitation, damages for use, data or other intangible losses, arising out of or relating to the use or inability to use the App; and any damage, loss or injury resulting from hacking, tampering or other unauthorized access to or use of the App or your user account or information contained therein; any errors, mistakes or inaccuracies in the content; property damage of any kind arising from your access to or use of the App; any unauthorized access to or use of our or ALPHA’s secure servers and/or any personal information stored therein; any interruption or cessation of transmission to or from the App; any bugs, viruses or the like that may be transmitted to or through the App; any errors or omissions in any content or for any loss or damage incurred as a result of the use of any content posted, emailed, transmitted or otherwise made available through the App; and/or the defamatory, offensive or illegal conduct of any user or third party.

This limitation of liability section applies to the fullest extent permitted by law in the applicable jurisdiction, regardless of whether the alleged liability is based in contract, tort, negligence, strict liability, or any other basis, even if we have been advised of the possibility of such damages. Some jurisdictions do not allow the exclusion or limitation of incidental or consequential damages, so the above limitations or exclusions may not apply to you. The Terms give you specific legal rights, and you may also have other rights which vary from jurisdiction to jurisdiction. The exclusions, limitations, and limitations of liability in these Terms shall not apply to the extent prohibited by applicable law.

INTELLECTUAL AND INDUSTRIAL PROPERTY

MEETALPHA INC and MEETALPHA SRL are the sole owners of APLHA (App and desktop version). The App, the software and the content of the website are protected by industrial and intellectual property laws. You shall respect and not infringe copyright, trademark, and other intellectual or industrial property rights relating to the system, software, or any content contained in the App. All trademarks, trade names, service marks, word marks, illustrations, images, or logos appearing in connection with the App are and remain the exclusive property of us or ALPHA, as the case may be, and are subject to the protection afforded by the applicable laws or international treaties relating to intellectual property.

BREACH OF TERMS OF USE

We and ALPHA reserve the right to suspend and/or cancel your account, block access to the App, in whole and/or in part, temporarily and/or permanently, in the event of a breach by you of even one of the obligations set out in these Terms and the Privacy Policy.

EXCLUSION CLAUSE

If any provision of these Terms and Conditions is held or becomes invalid or unenforceable under applicable law, the invalidity or unenforceability of that provision shall not affect the validity of the remaining provisions, which shall remain in full force and effect.

US users

Any invalid or inapplicable provision shall be construed, interpreted, and reformed to the extent reasonably necessary to make it valid, enforceable, and consistent with its original intent. These Terms constitute the entire agreement between the Users and the Owner with respect to the subject matter hereof and supersede all other communications, including, without limitation, all prior agreements, between the parties with respect to such subject matter. These Terms shall be enforced to the fullest extent permitted by law.

EU users

If any provision of these Terms is or is held to be void, invalid or unenforceable, the parties will use their best endeavors to agree amicably on valid and enforceable provisions, thereby replacing the void, invalid or unenforceable provisions. In the event of failure to agree, the void, invalid or unenforceable provisions shall be replaced by the applicable statutory provisions, if so permitted or stipulated by the applicable law. However, notwithstanding the foregoing, if the user qualifies as a European Consumer and is ordinarily resident in a country where the law provides for higher standards of consumer protection, such higher standards shall prevail.

CHANGES OR VARIATIONS TO THE TERMS

ALPHA and we reserve the right to change the App, these Terms, and the Privacy Policy at any time to offer new products or services, or to comply with legal or regulatory requirements. You will be subject to the policies and terms in force from time to time, unless any changes to such terms are required by applicable law or competent authorities (in which case, they will also apply to orders previously placed).

BY CONTINUING TO USE THE SERVICES AFTER THE ENTRY INTO FORCE OF THE CHANGES, THE USER FULLY ACCEPTS THESE CHANGES. OTHERWISE, IF THE USER DOES NOT WISH TO ACCEPT THE CHANGES, HE/SHE MUST CANCEL HIS/HER REGISTRATION.

Should any provision of these Terms be considered invalid, void or for any reason unenforceable, such condition shall not affect the validity and enforceability of the other provisions.

WAIVER

In case of a violation of these Terms, the non-exercise by ALPHA or us of the right to take legal action against does not constitute a waiver of the ALPHA’s or our right to take legal action for the violation of the user's obligations.

CONTACTS

For any communications, please contact ALPHA at the following e-mail address: legal@meetalpha.it. You may also contact us at onlinecustomercare@therow.com.